In Play Betting
Paddy Power have a Live Betting tab on the homepage which takes you to a dedicated live betting page. This lists live markets by sport and time elapsed. Outcome odds are presented and clicking on each event will open up all the available in play markets. Prices are listed as normal in green however those which flash up blue are shortening odds and, while those which flash up as red are those that are lengthening.
Paddy Power boast over 3000 live events on streaming each year. The ‘watch live’ tab in the top menu bar pops open a separate window which shows current events, and those that are coming up. Streams are available to all customers and all you need to do to gain access is be logged into your account. An ‘At the races’ stream is also available for horse racing, you simply need to have a £1 bet or more on the race. This streaming is also available on mobile phones using the Paddy Power app.
Paddy Power have a range of statistics available on the top menu bar. The ‘form’ area is devoted to horse racing, with information about previous rides, jockeys and courses. ‘Results’ allows you to search any event in the past 48 hours and it will show the results, and all of the settlements for each market that was offered. Within ‘form’ a separate ‘football stats’ tab is available which has league tables, results, and statistics for competitions from around the world.
Paddy Power has a wide range of creative promotions on a number of markets. For horse racing the ‘don’t be a fall guy’ clause refunds stakes on horses who fall in major meetings. For football they have money back specials whereby the stakes on markets are refunded, or given back as free bets if a game finishes in a draw, or if there is a red card. The biggest offers will rotate through the scroller at the top of the homepage and there is also a money back specials tab on the left of the screen which lists all promotions and gives full terms and conditions.
Paddy Power are also making a name for themselves by making ‘justice payouts’. This is where they pay out on what they think should have happened (as well as on the other winning bets). This includes when paying out on both drivers when team orders forced Felipe Massa to make way for Fernando Alonso in the 2012 German Grand Prix. This is something they regularly do in novelty bets such as on markets around reality TV shows.
Did you know?
Paddy Power are notorious for their publicity stunts. These include the setting up and sponsoring of an egg and spoon race in the village of London, in Burgundy, France and advertising their sponsorship of the event in across the UK a week before the Olympic Games. Paddy Power faced legal actions from LOCOG, gained further exposure through this, and ended up without having to answer any lawsuit. Paddy Power also allegedly contracted Nicholas Bendtner to show off green Paddy Power pants after scoring for Denmark Euro 2012, which he did against Portugal in the group stages.
Paddy Power also once controversially ran a market on whether Barrack Obama would finish his first Presidential term, which some suggested was a bet on whether he would be assassinated. They also ran a market on the extinction of the polar bear.